Local Electrician

Client

Local Electrician

Category

Overview

For over four years, GDR has partnered with a local electrician to manage and execute their direct mail magnet marketing campaigns—helping transform a small operation into a thriving, multi-vehicle business.

Our collaboration began with a simple goal: boost local visibility and drive inbound calls. Since then, we’ve consistently printed 300,000 custom-designed magnets every quarter and coordinated the weekly distribution of 25,000 units via Australia Post, ensuring a steady and strategic market presence.

Our Approach

Comprehensive Marketing Services: GDR handles every stage of the process including: creative design and artwork creation, high volume printing, logistics and transportation, zone targeting and distribution scheduling, distribution booking and campaign planning and detailed reporting and performance tracking.

Targeted Delivery Strategy: We work closely with the client to define optimal delivery zones and schedules, leveraging our expertise to maximize reach and return on investment. Our seamless service allows the client to stay focused on growing their business while we take care of the rest.

End-to-end problem solving and support: At GDR we are constantly adapting and responding to the evolving needs of our clients and, by extension, their customers. Therefore, working with GDR means ongoing and readily available support to tackle any emerging and shifting needs.

The Challenge

The Results

Since partnering with GDR, the electrician has grown from a one-man operation to a fleet of four trucks, employing multiple staff and subcontractors. Most importantly, the campaign continues to deliver tangible results, generating an average of 100 inbound calls per week directly from magnet-driven outreach.

This ongoing success story highlights the power of consistent branding, smart targeting, and hands-off campaign management.

Related work

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If you want to know how letterbox distribution or our other services can help generate more leads and customers for your business then complete the inquiry form below and LET’S GET TO WORK!