Local Area Marketing, Outdoor Advertising, Digital Marketing
November 4, 2020
Shopping centres are still important to Australian shoppers despite a boom in eCommerce. “31% of shoppers surveyed plan to do most of their shopping in-store” this summer – the highest prediction compared to other countries around the world (source: B&T). Your customer is visiting and spending in shopping centres, so let’s make sure your brand is seen and heard using digital out-of-home (OOH) advertising.
Digital screens in shopping centres are the perfect location to ensure your brand is NOTICED and your consumer TAKES ACTION.
“Why fit in when you were born to stand out!”
– Dr. Seuss (American Author)
And with a strong, creative advert you WILL stand out to your customer in their local shopping centre.
How many times do you make a quick dash to the shops for a few last-minute bits?
Your customers are visiting shopping centres regularly – often 3x a week, especially if there’s a supermarket inside. Therefore, reaching your audience regularly is very achievable using digital adverts out of home.
Did you know? 89% of retail shoppers make a purchase because of seeing digital OOH advertising?