Brand Storytelling, The Art of Storytelling, Video Production
July 5, 2021
Ancient stories like, fairy tales, have stood the test of time and as a result has influenced how we retain information and engage with discourse. The art of storytelling is THE form of communication that your business should be making use of.
The London School of Business found that people retain 65 to 70 percent of information shared in a story compared with only 5 to 10 percent communicated through statistics.
It’s a well-known fact that we are overwhelmed with information, which has impacted our attention span. So now it is even more challenging and IMPORTANT to cut through the noise with a memorable and meaningful marketing campaign.
Combined with our 40 years of experience in direct mail and delivering messages straight into the letterboxes and hands of your customers, we have gained unprecedented insight and instinct when it comes to local area marketing, which allows us to fortify our core offering with carefully curated channels that establish a well-built marketing ecosystem.
Successful storytelling is a critical selling skill and can help increase your sales by:
A great marketing solution to tell your story is through video. After all there are MANY reasons Why Your Business Must Do Videos including the fact that 90% of customers buy based on Videos (source: Hubspot).