Back to Blogs

A Story Well Told Is A Story Well Sold

The Art of Storytelling coupled with an incredible creative execution WILL see the results of your next marketing campaign soar!

 

Ancient stories like, fairy tales, have stood the test of time and as a result has influenced how we retain information and engage with discourse. The art of storytelling is THE form of communication that your business should be making use of. 

 

The London School of Business found that people retain 65 to 70 percent of information shared in a story compared with only 5 to 10 percent communicated through statistics.

 

 

“The most powerful person in the world is the storyteller”
– Steve Jobs

 

It’s a well-known fact that we are overwhelmed with information, which has impacted our attention span. So now it is even more challenging and IMPORTANT to cut through the noise with a memorable and meaningful marketing campaign.  

 

The Art of Storytelling runs in GDR Media Group’s veins and is intrinsic in the DNA of EVERY service we offer.

 

Combined with our 40 years of experience in direct mail and delivering messages straight into the letterboxes and hands of your customers, we have gained unprecedented insight and instinct when it comes to local area marketing, which allows us to fortify our core offering with carefully curated channels that establish a well-built marketing ecosystem.

 

Let us tell your story

 

Successful Storytelling

Successful storytelling is a critical selling skill and can help increase your sales by:

  • Connecting with your customer with a personal and emotional connection
  • Illustrating your business’s unique selling points and credibility
  • Explaining how your product or service works in an easy-to-understand way
  • Influencing your customer’s behaviour

 

A great marketing solution to tell your story is through video. After all there are MANY reasons Why Your Business Must Do Videos including the fact that 90% of customers buy based on Videos (source: Hubspot).