GDR Hosts a Series of Exclusive, Online Marketing Seminars

GDR are pleased to announce that we will be flying Internet Marketing sensation, Heather Lutze down to Sydney in September for a series of exclusive marketing seminars – focusing on how to make your business more findable online.

Heather is a widely acclaimed speaker, trainer and consultant in search engine optimisation (SEO) and web marketing. She is also the award-winning author of three books – The Findability Formula, Thumbonomics and Marketing Espionage.

“We are so excited to be able to bring Heather’s invaluable expertise to local businesses in Sydney”, says Daizy Gedeon, CEO, Managing & Creative Director of GDR Group.

Along with her ‘findability’ team, Heather runs workshops and talks all around the United States – and the world – to share her ‘no-geek-speak’ teachings with business owners, CEO’s and marketing teams to help them better connect with their customers online.

Heather will be presenting four web marketing seminars, aimed at bolstering the online power of Australia’s local businesses. Heather’s seminars are jam-packed with practical advice that is simple to understand and easy to apply – giving instant impact to any business.

GDR Media Group’s Marketing Seminars – Presented by Heather Lutze

FINDABILITY FORMULA

(Tuesday 12^th September 8:30am-1:30pm, 1:30pm-6pm and Wednesday 13^th September 8:30am-1:30pm)

The ‘Findability Formula’ seminar will teach you how to drive customers to your door when they are ready to buy. What you’ll learn:

• • How to be found online – and what to do if you aren’t!
  • Finding your top performing keywords to optimise your site.
  • The keys to Pay Per Click Advertising.
  • Using Social Media successfully.

Book ‘Findability Formula’ Now

THUMBONOMICS

(Thursday 14^th September 8:30am-1pm and 1.30pm-6pm)

The ‘Thumbonomics’ seminar covers the essential business roadmap to social media marketing and mobile marketing. What you’ll learn:

• Becoming findable under the right keywords.
• Demystifying keyword research.
• Setting up and optimising your social media sites.
• Getting real business from social media.
• Receiving real ROI for your social campaign.
• Mastering mobile marketing tactics.
• Engaging in the Big 5: Facebook, YouTube, Twitter, LinkedIn and Blogging.

Book Thumbonomics Now ‘

MARKETING ESPIONAGE

(Wednesday 13^th September 8:30am-1pm and 1:30pm-6pm)

Learn how to leverage online competitive intelligence to dominate your market. What you’ll learn:

• Spy on yourself and discover where you stand with Google right now.
• Gain a significant competitive edge by discovering your competitors’ online strategy.
• Tap into the psyche of the searcher to connect meaningfully with customers who are ready to buy.
• go undercover to conduct advanced keyword research for the right phrases to get found fast.
• Create a content strategy that connects with and converts customers.

Book ‘Marketing Espionage’ Now

IMPROVE YOUR BUSINESS’S ONLINE FINDABILITY

(Friday 15^th September 8:30am-6pm)

Learn how to create a strong online presence, specifically:

• Tools and techniques to audit your current website and what the results mean.
• How to be found online – and what to do if you aren’t!
• How to spy on yourself and discover where you stand with Google right now.
• Finding your top performing keywords to optimise your site.
• Tapping into the psyche of the searcher to connect meaningfully with customers who are ready to buy.
• How to go undercover to conduct advanced keyword research for the right phrases to get found fast.
• How to gain a significant competitive edge by discovering your competitors’ online strategy.
• Create a content strategy that connects with and converts customers.
• The keys to Pay Per Click Advertising.
• Using Social Media successfully.