Client

Anytime Fitness

Category

Overview

GDR partners with over 50 Anytime Fitness clubs during their high-impact annual one-day sale events. Our role is to ensure that each club has access to professionally printed advertising materials that are distributed effectively throughout their target territories. GDR has worked with over 100 individual anytime fitness clubs and Head Office for over 6 years sending 300,000 – 800,000 flyers per annum. 

Our Approach

  • Custom Printing Solutions: We produce high-quality flyers and promotional materials that capture the energy and benefits of the sale events, designed to resonate with local communities.
  • Targeted Distribution: Our team manages the logistics of flyer distribution across club territories, ensuring optimal reach and engagement.
  • Performance-Driven Strategy: In some cases, individual clubs have reported receiving over 500 enquiries from a single 10,000 flyer drop, underscoring the effectiveness of our targeted approach.

The Challenge

The Results

  • Increased foot traffic and membership enquiries during sale events.
  • Improved brand engagement through localized marketing efforts.
  • Demonstrated ROI for Anytime Fitness clubs, with significant lead generation stemming from our strategic distribution.

Related work

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