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Hobbs Plumbing & Bathroom Co.

2020

DESCRIPTION

Proven track record using print and distribution to increase brand awareness and generate leads

In our most recent campaign we printed and distributed fliers and magnets to 30,000 households across Sydney with the client expressing that the letterbox drop had an incredible impact on the number of leads generated.

CLIENT

Hobbs Plumbing

CATEGORY

Print & Distribution

THE OBJECTIVE

To increase brand awareness through a print campaign that keeps Hobbs Plumbing & Bathroom Co. top of potential customers’ minds.

THE CHALLENGE

People, on average, use a plumber 1.6x a year. It is our role to maximise our client’s budget so that the campaign reaches targeted households, proposed using advanced data segmentation across key suburbs and frequency is kept in mind to ensure Hobbs are first choice for customers.

 

THE SOLUTION

A print and distribution campaign delivered by Australian Post. With Australian Post we can trust that our clients’ content will be delivered on time and as expected. Print and distribution also allows for direct targeting straight to people’s letterboxes with 85% of mail opened compared with 25% of emails.

 

THE RESULTS

Hobbs proclaimed that the recent campaign, delivered during the height of NSW’s lockdown initiated a wave of call-outs not seen previously. They were surprised and delighted by the number of leads achieved by the campaign.