MARKETING FOR TRADIES
HOW TO GET YOUR
PHONE RINGING
Are low-quality leads costing your business thousands?
Letterbox Distribution allow you to cut through the digital noise and reach customers directly. Whilst digital marketing is still an important channel to focus on, it’s extremely competitive. This means it’s more expensive and takes more time to generate leads. If time isn’t on your side, and you want leads NOW, it’s time to explore the power of the humble letterbox.
THE PROBLEMS MOST TRADIES FACE:
01
Competition is fierce! There are literally hundreds of tradies in your area, which means you're nowhere to be found online.
02
You decide to invest in Search Engine Optimisation (SEO), making sure that you show up higher on Google. But this is a slow process, and you need leads now!
03
You decide to try and jump the queue by spending more money on Google Ads, but competitors with bigger budgets are outbidding you online.
04
You're trying to compete on Google, when in reality you could just reach your locals directly via the humble letterbox. Cut the middle man.
01
Competition is fierce! There are literally hundreds of tradies in your area, which means you're nowhere to be found online.
02
You decide to invest in Search Engine Optimisation (SEO), making sure that you show up higher in Google. But this is a slow process, and you need leads now!
03
You decide to try and jump the queue by spending money on Google Ads, but competitors with bigger budgets are outbidding you online.
04
You're trying to compete on Google, when in reality you could just reach your locals directly via the humble letterbox. Cut the middle man.
Why the
Letterbox?
61%
In 2024, 61% of marketers increased their investments in direct mail, up 12% from 2023.
- Source: The Direct Mail Marketing Benchmark Report
60%
of consumers find direct mail more memorable when making purchase decisions, compared to 44% for digital ads.
- Source: Vericast Direct Mail Influence Study
60%
Marketers experienced a 60% increase in ROI when combining direct mail with digital channels.
- Source: United States Postal Service
90% of direct mail is opened, in contrast to just 20-30% of emails.
- Source: Data & Marketing Association
The letterbox is one of the most under utilised yet powerful and direct channels to connect with your customers. In a world where letterboxes are often empty, they represent a valuable opportunity for your marketing materials to capture the attention of potential clients.
Large corporations, governments, charities, and savvy small businesses continue to allocate a significant portion of their marketing budgets to unaddressed mail, either as a complement to their digital efforts or, in some cases, as a complete replacement.
With costs per lead significantly lower than the average social media campaign, it’s no surprise that businesses are rediscovering the value of the letterbox as a marketing tool.
WHY LOCAL TRADIES TRUST GDR
THE GDR DIFFERENCE:
WHY OUR LETTERBOX CAMPAIGNS GET RESULTS
45+ YEARS OF EXPERIENCE
This experience has taught us the tricks of the trade and how our customers can be the most effective with their budget.
FOLLOW THROUGH
What isn’t measured, isn’t managed. Our Field Supervisors ensure every flyer reaches your target audience.
PROVEN RESPONSE RATES
Our tradie clients average a 1% response rate (that’s 10 leads per 1000 flyers)
END-TO-END SERVICE
From design to distribution to tracking results, we handle everything
WHAT YOU GET WITH OUR
LETTERBOX DISTRIBUTION PACKAGE:
- Professional advice on how to design your flyer to optimise for leads.
- Distribution planning targeting hotspots relevant to your business.
- Supervision of your flyers delivered to your target suburbs.
- Response tracking and lead reporting.
- Competitive pricing with bulk distribution discounts.
Ready to REACH MORE LOCAL CUSTOMERS?
Our letterbox distribution specialists will analyse your business, use census data to identify your ideal customer areas, and create a custom distribution plan guaranteed to generate leads.
BOOK YOUR FREE STRATEGY CALL WITH THEO OR GIVE US A CALL TODAY!
PHONE: 1800 657 797
COMMON QUESTIONS
FROM TRADIES:
"Isn't letterbox distribution outdated?"
Not for home services! Our data shows homeowners are 3-4x more likely to keep and reference a physical flyer for renovation services than remember a digital ad.
"How do I know the flyers are actually being delivered?"
Our distributors are supervised in real time to verify that your flyers are being delivered to your targeted households.
"What kind of ROI can I expect?"
Most of our tradie clients see a return within the first month. With an average job value of $2,000+, even a single new customer covers your distribution investment many times over.
"How soon can we start?"
We can have your campaign printed and begin distribution within 21 days of your initial consultation.
"What areas do you cover?"
We serve all of Greater Sydney. Please get in touch today for more details.
THE UNCOMFORTABLE QUESTION YOU NEED TO ANSWER:
How much longer can your business afford to waste money on marketing that doesn’t deliver actual, paying customers?
Every day you continue pouring money into ineffective digital marketing is another day your competitors are stealing the customers who should be yours – Letterbox distribution is the solution.
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