WHY LOCAL MARKETING
IS THE SECRET TO
MARKETING YOUR GYM
Letterbox marketing allows you to be hyper-focused with your marketing budget!
In a world where more and more gyms are cropping up each week, the distance people travel to work out is getting smaller and smaller. Letterbox marketing helps you ensure that you reach everyone in your local neighbourhood directly.
THE PROBLEMS MOST GYMS FACE:
01
Digital ads disappear in a crowded online space
02
Social media algorithms keep changing, making your posts invisible
03
Competitors with bigger budgets are outbidding you online.
04
Your ideal customers (people who live nearby and want to get in shape) aren't finding you
01
Digital ads disappear in a crowded online space
02
Social media algorithms keep changing, making your posts invisible
03
Competitors with bigger budgets are outbidding you online.
04
Your ideal customers (people who live nearby and want to get in shape) aren't finding you
Why the
Letterbox?
61%
In 2024, 61% of marketers increased their investments in direct mail, up 12% from 2023.
- Source: The Direct Mail Marketing Benchmark Report
60%
of consumers find direct mail more memorable when making purchase decisions, compared to 44% for digital ads.
- Source: Vericast Direct Mail Influence Study
60%
Marketers experienced a 60% increase in ROI when combining direct mail with digital channels.
- Source: United States Postal Service
90% of direct mail is opened, in contrast to just 20-30% of emails.
- Source: Data & Marketing Association
The letterbox is one of the most underutilised yet powerful and direct channels to connect with your customers. In a world where letterboxes are often empty, they represent a valuable opportunity for your marketing materials to capture the attention of potential clients.
Large corporations, governments, charities, and savvy small businesses continue to allocate a significant portion of their marketing budgets to unaddressed mail, either as a complement to their digital efforts or, in some cases, as a complete replacement.
With costs per lead significantly lower than the average social media campaign, it’s no surprise that businesses are rediscovering the value of the letterbox as a marketing tool.
WHY LOCAL GYM OWNERS TRUST GDR
THE GDR DIFFERENCE:
WHY OUR LETTERBOX CAMPAIGNS GET RESULTS
45+ YEARS OF EXPERIENCE
This experience has taught us the tricks of the trade and how to drive down the cost per lead for our clients.
FOLLOW THROUGH
What isn’t measured, isn’t managed. Our field investigators ensure every flyer reaches your target audience.
PROVEN RESPONSE RATES
Our gym clients average a 1.8% response rate (that’s 18 leads per 1000 flyers).
END-TO-END SERVICE
From design to distribution to tracking results, we handle everything.
WHAT YOU GET WITH OUR
LETTERBOX DISTRIBUTION PACKAGE:
- Professional flyer design optimised for lead generation
- Strategic distribution planning based on your gym location
- Supervised deliveries by our field investigators.
- Response tracking and lead reporting
- Competitive pricing with bulk distribution discounts
STOP WASTING MONEY ON
INEFFECTIVE MARKETING
Many businesses in the fitness industry waste thousands of dollars on digital marketing that gets lost in the online noise. Our letterbox campaigns produce tangible results that provide you with immediate leads. It works as both a short and long term strategy.
Ready to LIFT your membership numbers?
Our letterbox distribution specialists will analyse your business, identify your ideal customer areas, and create a custom distribution plan guaranteed to generate leads.
BOOK YOUR FREE STRATEGY CALL WITH THEO OR GIVE US A CALL TODAY
PHONE: 1800 657 797
COMMON QUESTIONS
FROM GYM OWNERS:
"Isn't letterbox distribution outdated?"
Not for health services! Our data shows people are 3-4x more likely to keep and reference a physical flyer for gym services than remember a digital ad.
"How do I know the flyers are actually being delivered?"
We use Field Supervisors to provide delivery verification reports
showing exactly where your flyers have been delivered.
"How soon can we start?"
We can have your campaign printed and begin distribution within 21 days of your initial consultation.
"What areas do you cover?"
We serve all of Greater Sydney. Please get in touch today for more details.
THE UNCOMFORTABLE QUESTION YOU NEED TO ANSWER:
How much longer can your business afford to waste money on marketing that doesn’t deliver actual, paying customers?
Every day you continue pouring money into ineffective digital marketing is another day your competitors are stealing the customers who should be yours.
Gyms don’t need broad reach. They need to be guaranteed that they’re reaching local customers. Letterbox distribution is the solution!
Follow Us
Subscribe to our newsletter
GDR Media Group 2024 | Website Developed In-House