Hobbs Plumbing & Bathroom Co.

Client

Category

Letterbox Distribution, Print

Overview

GDR coordinated and managed the print and distribution of 30,000 magnets to households across Sydney. With the use of advanced data segmentation across key suburbs, GDR increased customer’s awareness and preference for Hobb’s plumbing amongst fierce competition.

Our Approach

Custom Material Creation: We work closely with Hobbs to develop printed materials that highlight current market analyses, trends, and insights tailored for their clientele.
Personalized Mail Solutions: Our team handles the entire process—from printing to the insertion of materials into envelopes—ensuring that each envelope is accurately customized with individual client details via inkjet printing.
Efficient Mailing Logistics: Once personalized, all mailings are lodged with Australia Post, guaranteeing that the materials reach each client reliably and on schedule.

The Challenge

The Results

Hobbs proclaimed that the recent campaign, delivered during the height of NSW’s lockdown, initiated a wave of call-outs not seen previously.
They were surprised and delighted by the number of leads achieved by the campaign.

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