Independent Agencies Are On The Rise

More and more businesses are turning to independent agencies for their marketing needs.

The marketing world is switching its focus to independent agencies as a primary source for brands to connect with their consumers. Their smaller size gives them a more personal, honest and genuine relationship with their clients and as a result brands can reach their consumer with greater impact.

Together we can make marketing meaningful with high-quality marketing solutions.

 “Never doubt that a small group of thoughtful, committed citizens can change the world;
indeed it’s the only thing that ever has”

– Margaret Mead (American Cultural Anthropologist)

GDR MEDIA GROUP IS READY TO JOIN YOUR BRAND’S WORLD AND HELP YOU TO REACH YOUR BUSINESS GOALS.

As we look ahead to the next 12-18 months of (hopefully) continued recovery research is showing that “33% of CMOs cite brand strategy as their most vital strategic capability” (source: The Annual CMO Spend Survey Research, Gartner).

How is your business using marketing experts to increase the impact of your brand story and therefore its power over your competitors?

GDR Media Group is an independent full-service marketing agency that works side-by-side with brands to connect you with your customer and deliver tangible results.

Contact Us Today To Book Your FREE Marketing Workshop.

Here’s why independent agencies are becoming increasingly more prevalent in the marketing world:

The Global Pandemic

Businesses are still experiencing difficulties in recovering or attempting to regrow their business.

As we all know the pandemic has taken its toll on Australian business forcing brands to adapt rapidly to changing circumstances. This is where independent agencies, like ours, had their narrative shifted as businesses needed flexible marketing solutions to help them grow, maintain and replace customers. Campaign messages are constantly shifting to match the needs of the business and luckily independent agencies are here with dedicated relationships so each client is being guided to the best results that can be obtained for them.

This shift has shone a spotlight on independent agencies, with smaller teams that focus their time and effort on a smaller portfolio.

Businesses that have been delighted by the higher-quality and greater ROI service they’ve seen during the pandemic are now sticking with independent agencies.

GDR Media Group has worked with many brands during the pandemic to get them back on their feet with strategic marketing campaigns.

We’re ready to help your brand too! Give us a call 😉

More Freedom

Independent agencies have more freedom in their operations. They are able to respond quickly to unexpected complications. They often offer more genuine and personable service for brands they partner with because there aren’t a large number of stakeholders involved. You can trust independent agencies, like GDR Media Group, to service your marketing needs with a small team of dedicated experts. Say goodbye to long and confusing email threads!

This gives US the ability to pivot and cater quickly to specific requirements for our clients.

We have the ability to be more innovative and daring in our ideas making for more impactful campaigns that will truly capture your customer’s attention. Remember we have to work hard for your audience to recall brands and campaigns so it’s essential that your next campaign is unique and memorable.

WITH BUSINESS BOUNCING BACK IN 2021, 84% SAY VIDEO HAS DIRECTLY HELPED TO INCREASE LEADS (SOURCE: WYZOWL) WITH 34% INCREASING THEIR BUDGET FOR PAID VIDEO ADVERTISING.

More On Why Your Business Must Do Videos

Also, “87% of marketers plan to spend the same or more on a proven performance driver, paid display / retargeting on publisher sites and apps, in 2021” (source: Critero)

More On What Is Display Advertising?

Let’s help your business respond to these trends quickly, so that you stay ahead of your competitors. At GDR our passion is storytelling and our mission is to make marketing meaningful.

By partnering with us you’ll receive quality campaigns with tangible results, informed by the latest data. We can service your needs across any channel. We do not favour one channel over another. You can trust us to provide you with the BEST marketing solution.

Contact us today and see how we can help you.

Greater Transparency

Independent agencies are found to be much more transparent than their larger counterparts. This means their clients are kept up to speed on the performance of their live campaigns. We are ACCOUNTABLE always to deliver a service that is honest and effective. If a campaign fails for your business, then we fail.

At GDR we like to think of ourselves as your marketing side-kick. We are in the shadows whilst your brand is in the limelight.

So what are you waiting for? Get in contact with us right now!

What Will GDR Media Group Do For You?

We are an independent agency. By partnering with us you’ll be joining many brands and businesses that are making the shift toward independent agencies. We can promise a higher-quality service with full transparency in the services we provide. As well as campaign flexibility to ensure your marketing strategy helps you reach your business goals.

✨By Choosing GDR We Will ALWAYS✨

• 📈 DELIVER MEANINGFUL MARKETING CAMPAIGNS WITH TANGIBLE RESULTS

• 📖USE THE POWER OF STORYTELLING TO TAILOR YOUR MESSAGE TO YOUR TARGET AUDIENCE

• 🤝 BE WITH YOU EVERY STEP OF THE WAY