Top Creative Executions for Outdoor Advertising

Think BIG with Outdoor Advertising

When it comes to outdoor advertising, your brand is on show big time. Whether it’s a digital billboard, banner, or mural, it’s a chance to be daring and different. You’re presented with heaps of space, and your brand could completely capture your audience's focus even more so with a creative touch. Having the confidence to try something different is the way to open the door, successfully get your brand known, and become the topic of conversation.

“The doors will be opened to those who are bold enough to knock”

- Tony Gaskins (Motivational Speaker and Life Coach)

So, what does this bold creativity look like you’re wondering?

Well, let’s have a look back at this year’s Outdoor Media Association’s Creative Collection competition and the campaigns they highlighted, as well as some of our own selection of OOH advertising.

Let’s think BIG about your brand.
At GDR Media Group we pride ourselves on our ability to tell YOUR story in a memorable and meaningful way.

Subway Footlong Fame

Subway took the leap of faith in that Australian’s would be so familiar with their iconic foot-long sandwich that they didn’t require any form of text or branding. Here it’s not about the brand but rather their iconic product. When their customers see the foot-long they immediately think of Subway, rather than just a standard sandwich from a competitor. Subway’s delicious sub looming over a highway as drivers zoom by surely increases their appetite and makes them wonder where their nearest store is!

It’s SIMPLE yet so EFFECTIVE.

Eager to have your brand create a feeling for your audience?

Let GDR help you out, check out our Creative Services

Stop It At The Start

Domestic violence is an issue that’s plagued Australian society for far too long. The Australian Government has made a push to change attitudes by stopping the disrespect of women from the start.

These throwaway excuses of ‘asking for it’ and ‘he likes you’ are crossed out and contrasted with coloured text, automatically drawing your eye to the real message.

“She was just wearing her new dress”

“He did it because no one has stopped him”

The Australian Government shows us how a campaign can be visually CONFRONTING and IMPACTFUL.

Have a clear message for your brand to tell? We’ll make it BIG and IMPRESSIONABLE on your audience.

Find out more about our Outdoor Advertising service

Holey Moley 'Guess The Golf Balls'

Here Holey Moley pushed the boundaries of audience interaction and engagement in the outdoor advertising sphere. They identified the increased usage of QR codes allowed them to produce an interactive element to an already creative outdoor campaign. The Holey Moley tv show, which ran earlier this year, was bright, goofy, and fun. Knowing this, it’s no lie that this campaign fit perfectly to their brand identity of the Jester.

Find out more about the importance of branding here.

The ad features famous Australian Golfer, Greg Norman who has his head displayed comically with a sea of golf balls pouring from his mouth. Pedestrians are encouraged to scan the QR code and guess how many golf balls there are. This campaign is a brilliant example of how an interactive display can be used to build hype and exposure for a newly launched product or event. Holey Moley succeeded in launching a public competition using outdoor advertising.

Rather than advertising this competition digitally, Holey Moley received more engagement and audience interaction by using outdoor.

The campaign is original and successfully leaves a lasting impression on their audience through capturing and holding their attention.

Want to leave a lasting imprint on your customer’s mind?

Partner with GDR and we’ll make your next marketing campaign memorable.

At GDR we love highlighting great executions of meaningful marketing campaigns. Here are some other campaigns that were given a spotlight in our weekly #HatsOff social media campaign.

Follow us on social media for even more awesome campaigns!

Earn Beer For Solar Energy

Victoria Bitter recently launched a GREEN national multi-channel campaign that promotes their customer’s use of solar power in exchange for a slab of beer! VB used a digital board that updates with the UV index for the week alongside their core message. This is dynamic, interactive, and engaging whilst also providing a purpose to the campaign. It’s not only pushing their branding but giving their audience something useful with a clear CTA. It’s a way to visually showcase their campaign that creates an interest in their product without direct selling.

Find out more about: Capturing your Customers’ attention.

Captain America’s Shield

Last but certainly not least… Here Disney+ uses projection mapping to turn the London Eye into the Captain America Shield to promote their new series Falcon and the Winter Soldier.

With the success of the Marvel films, the Avenger’s shield has become extremely iconic in many households so much so that it does the marketing for them. The bright colours, sphere and its size certainly captured the attention of many Londoners.

If Disney merely released standard billboard campaign promotion with the cast, title, and release, it would have been effective, but not nearly to the scale of this outdoor advertising stunt. The campaign has both an inspiring and mesmerising effect by displaying Cap's shield, which evolves an already eye-catching landmark into something even more visually stunning.

At GDR, we aren’t the avengers, but are your marketing sidekick! Find out more here.

Why Outdoor Advertising?

According to the industry insights-driven Outdoor Media Association:

• OOH Advertising reaches 93% of Australians each day
• Biometric research suggests that people are 2.5x more alert outside the home compared with screen time at home
• By pairing OOH advertising with other media channels you could see a 30% increase in ROI

What can GDR do for you?

We do have the ability to make your brand large and attention-grabbing in public through an innovative outdoor campaign. Whether it’s digital, static a banner you name it, GDR Media Group will work with you to make your brand’s message big and impressionable on your audience. We love working with brands such as yours to make something not only creative but purposeful.

Let’s deliver a campaign that’s meaningful for both your brand and your audience.

We’re here to deliver a campaign that’s amazing and that we can both be proud of!

As your marketing partner, we promise to:

• Transform your brand’s message into something truly unique
• Display it large and in a high-traffic area of your target audience
• Fulfil a meaningful and personalised marketing experience for you, every step of the way