Direct Mail Vs. Digital Mail
If you’re here, then you must be wondering what’s the most effective channel when it comes to direct mail vs digital email. To be honest, in the past, direct mail was kind of a hassle. It was difficult to find the best quality for your printouts, package them, send them to the post office, […]
More People Buy After Flyer In The Mail
FACT: Around 58% of consumers are more likely to buy something if they receive a flyer in their letterbox advertising it. (Source: Australia Post report) Despite the advances in technological innovation, Direct Mail remains an effective way to get people to buy from your business. DM has proven to be an integral part […]
Letterbox Distribution the Forgotten Marketing Goldmine
By Daizy Gedeon & James Roach Most businesses these days operate entirely through a digital, social or video advertising strategy and overlook a powerful option that only a decade ago was comparatively the most effective and cheapest marketing channel available. The channel? Letterbox Distribution The humble letterbox, once stuffed with at times up […]
Direct Mail Achieves 12% HIGHER ROI with Multi-Channel Marketing
With 92% of all direct mail read in Australia it is a valuable piece of your multi-channel marketing strategy. Here’s how direct marketing can benefit your business. Print media is being overlooked in today’s world. There is a common misconception that it’s outdated and is labeled by some as unnecessary in a multi-channel strategy. […]
Yellow Hope for Jobless
YELLOW PAGES BRING HOPE TO AUSSIES & TRAVELLERS One of GDR Media Group’s most important contracts is to deliver the Yellow Pages books across New South Wales, Queensland and Western Australia. It’s still been business as usual to keep people connected during the COVID-19 crisis. With restrictions in mind we have still had hundreds of […]
60 Strong Brisbane Team Smash Yellow Pages Distribution Targets
This year’s Yellow Pages Stories blog series showcases the tremendous efforts of some of our 2019 distributors. These teams and individuals make up part of our highly dedicated, diverse and valued distribution community who deliver Yellow Pages Books across Australia. A great example of the ‘above and beyond spirit’ that embodies our Yellow Pages […]
Yellow Pages: 3rd Broken Hill Scouts Deliver A Great Outcome
Broken Hill Scouts set a great benchmark by delivering 9,000 Yellow Pages Books! With over 9,000 Yellow Pages Books distributed, the 3rd Broken Hill Scouts are making an impact that needs to be recognised. With the Scout Group having a 75-year history of fundraising, they’ve always been willing to try new initiatives. With this […]
Should You Still Use Letterbox Distribution And Marketing?
Letterbox distribution and marketing There are so many marketing options available for small businesses today when trying to reach their customers. From a more traditional approach such as letterbox marketing (flyer printing and distribution) to running paid ads on Facebook. In fact, the choice is often so overwhelming for small business owners, leading them […]
Seventh-Day Adventist Church group deliver Yellow Pages
Local Church Group Delivers Yellow Pages in Orange The Central Tablelands Pathfinders are a community group run by the Seventh-Day Adventist Church. 2017 was their first year distributing Yellow Pages books with GDR Media Group, delivering across a large portion of Orange. The Pathfinders are a church youth group, made up of […]
Leon Family Dominate the 2016-17 Tamworth Yellow Pages Project
2016-17 Tamworth Yellow Pages Project Traci Leon is a Tamworth mother who has worked with GDR Media Group over the last two years. Her commitment and local knowledge have been invaluable tools in allowing her to consistently smash the Tamworth Yellow Pages project. Over the last two years, Traci has delivered the Yellow […]
Taree Local Steps Up For Yellow Pages NSW Project
Kiah was instrumental to the success of the 2016-17 Yellow Pages NSW Project Kiah Taylor is a NSW North Coast local who has been involved in Yellow Pages distribution for the past few years. She delivered most recently in Taree as a co-ordinator for the 2016-17 Yellow Pages Project, as well as previously in […]
Scouts Queensland Group Delivers Yellow Pages
Wilson Scout Group’s participation in the delivering the Yellow Pages Wilston Scout Group (a leg of Scouts Queensland) was established in 1914 with about 25 Scouts of varying ages and one leader, SM Murphy. That core group of original Scouts made 180,000 bandages for World War I and were presented with a beautiful troop flag […]
Taree Scouts Group Teams Up To Deliver The Yellow Pages
Scouts group teams up to distribute Yellow Pages in their local area! Peter Denton and his family have been distributing the Yellow Pages books in the Taree area for a second year in a row. The first time was back in 2015 with the local Taree Scout Group. Taree Scout Group has been operating for […]
A Rewarding Experience for the Campbelltown Swim Club
Campbelltown Swim Club smashes 2016 Yellow Pages project! Campbelltown’s Amateur Swimming Club was formed in 1961 and is one of the oldest and most successful swim clubs in the Macarthur area. It continues to promote and encourage participation in swimming in one of the friendliest and safest environments. The club itself is no stranger to […]
Biggest annual fundraising event for the Inverell Girl Guides
The Inverell Girl Guides have been instrumental in this year’s Yellow Pages project The Inverell Girl Guides have participated in the distribution of the Yellow Pages books for over six years in a row. Beth Hamilton, the Inverell Girl Guides District Manager, is a veteran herself, leading the charge. The Inverell Girl Guides, is part […]
‘Fishaholics’ take Townsville by Storm
Team ‘Fishaholics’ help smash the 2016 Yellow Pages Townsville project! Our ‘Team Fishaholics’ never knew what to expect when the family set out to deliver the Yellow Pages books outside the town of Townsville. It was the family’s first time ever taking on the Yellow Pages Townsville project, and Kathy said it was her […]
The Barnett Family and their Yellow Pages Canberra Experience
Yellow Pages Canberra project a success due to the help of Jane Barnett and her family Passion and commitment are two words that don’t even begin to describe Jane Barnett’s family experience in carrying out the 2016 Yellow Pages Canberra project. Jane and her boys Alistair, 20 and Ewan, 17 years of age, have […]